Crowded lines overflowing into the streets during a promotional event or other media blitz are a common sight in Los Angeles, and today found Aaron and Ivan caught up in the rush. Each wore a huge smile and were overjoyed to be part of the madness associated with Opening Day at Hollywood’s first Chick-fil-A.
Aaron, who grew up in eastern North Carolina, had always known the wonder of a Chick-fil-A sandwich. The beauty lies in its simplicity, and while he generally preferred the fare of his local Bojangles there were times when all he wanted was the basic, delicious chicken with waffle fries that Chick-fil-A never failed to deliver.
Communities lacking a Chick-fil-A are stuck with the second-rate clone known as McDonald’s Southern Style Chicken Sandwich, which only avoided being called the McChick-fil-A due to the insistence of lawyers. But I digress.
Judging by their reaction, Los Angeles locals consider Chick-fil-A to be a rare and beautiful thing, and to make things more exciting the day’s festivities happened to occur on September 22. This meant two very important things: first, that Aaron could consider the entire restaurant an elaborate birthday present, and second, that his birthday dinner was going to be extremely inexpensive.
The two were not so foolish as to be among the early morning crowd, where people had camped out in the parking lot for a shot at being one of the first hundred customers and thus earning a year of free food. Instead, they waited until late in the evening, after the sun had set but before the bars and clubs let out, for a shot at long-awaited chickeny goodness.
This strategy did little to mitigate the crowds, as people of all ages were already lined up at the bustling business when they arrived. Since it lacked an indoor dining space, three distinct lines had formed which snaked through the outdoor picnic area to weave a tangled mass of people between the adjoining sidewalk and the parking lot.
Everyone was talking, laughing, and smiling as employees scurried around handing out coupons, shaking hands, and greeting customers. Two of the Eat Mor Chikin cows were also in attendance, taking pictures with elated patrons, dancing maniacally, and gently hugging nearby children.
“I wonder if that’s a guy or a girl in those costumes,” Ivan said, idly scratching his elbow while waiting in line.
Aaron shrugged. “Girls, I’d guess. The job is to hug people and be nice to kids. Guys are less likely to want to do those things.”
“Yeah,” Ivan nodded. “Probably. Hey, cow?!”
The nearest cow turned its comically-large head toward the pair and waved.
“You know your friend over there?” Ivan asked, pointing toward another mascot.
The cow nodded.
“Do you like them very much?”
The cow glanced at their partner, then back at Ivan, and shrugged.
“Well, I’ll give you $10 to go fight them.”
The cow put its hands on its hips and shook its head firmly.
“$20?”
The cow paused, pondering the offer, before heaving a deep breath and shaking its head.
“Well, thanks anyway,” Ivan grinned. He turned to Aaron with a shrug. “I just wanted dinner and a show! Plus, if it was a guy, he would have totally taken me up on that.”
“There’s plenty of spectacle already without resorting to battle cows,” Aaron said. “Besides…”
He was cut off by an abrupt crackle of static, which was followed by a loud, cheerful voice booming, “JULIE, step up to the window and claim your prize! JULIE! Step right up!”
The announcement had come from the pick-up window, and an excited woman bounded over to it before walking away with an armload of food, squealing.
“There’s a raffle?!” a girl standing behind them asked. “How can we sign up for that?!”
“I think it’s just their way of telling you to pick up your food,” Aaron said, craning his neck to get a better look. “I mean, he’s announced thousands of names today. That’s got to get old quick.”
They waited in silence as the line crept forward, and soon they were standing off to the side listening for the announcer to beckon them forth. An eternity later, the magical phrase was finally uttered: “Aaron, you’ve won a delicious bag of food! That’s right, Aaron, step right up!”
Ivan’s order followed, and as they walked toward the picnic area Ivan tore into his first sandwich and took a bite. He had never eaten at a Chick-fil-A before, and this was a big moment for him. He closed his eyes as he chewed, his mouth twisting into a slow, satisfied smile. Looking up, he turned to Aaron and laughed.
“Now that,” he said, “is what a chicken sandwich is supposed to taste like.”
Aaron merely nodded. “That’s why they’re allowed to say that,” he said, pointing at a nearby sign.
“We didn’t invent the chicken. Just the chicken sandwich,” Ivan read aloud, laughing and taking another bite of his food. “You know what? I believe it.”